The branding packages are made for passion-driven businesses that want to express their value to the world but feel like they are lacking the knowledge and experience to showcase their true potential through their brand.

Whether you are just starting your business/personal brand or you have been running your business for some time, I have the tools and experience to help craft your new brand or reawaken and refresh your existing brand.

I will not create just a logo for your brand and here’s why…

A brand is so much more than a logo, a logo is only a small part in the bigger picture. I really value providing quality service that aligns with the core of your business and effectively communicates your message to the world. In order to tell your whole brand story, I need to dive deeper into your business and all the ways that can play out visually in your brand. Designing just a logo for a business is like only painting one wall in your house.

However, I do take on small projects where the deliverables are smaller scale. For example, a graphic to go on a t-shirt or a one-off logo/visual for an event. It makes sense for projects that are one-off rather than a part of a bigger picture. If you are looking for a smaller scale project, please reach out and we can discuss how I can best serve you.

Branding packages start at CAD$4600 but each brand is unique to each client. Once we connect and discuss what you are looking for and how I can best serve you, I will provide a quote for you to review.

The value of a brand identity is huge. There is a high return on investment and it positions your business to attract and connect with its most prized audiences. Brand recognition cuts down on marketing costs down the road and helps you to stand out from competition. Many clients find that after a new brand reveal, not only are they growing their business faster, but they also feel a stronger sense of credibility and courage to put their product/service out into the world.

If you would like to learn more, check out my blog post on Why Branding is Worth It.

This can vary greatly and depends on the project. Contact me for more details and to get a better idea of what a timeline would look like for your project.

I take a 50% deposit upfront upon client onboarding to secure your spot. The remainder of the payment will be taken when the project is complete. This remaining balance is due at handoff of the final deliverables. If any additional fees are incurred throughout the project (ex. You request additional revisions outside the included revisions), they will be added to that final remaining balance that is due at handoff.

I accept a variety of payment methods currently including e-transfer and credit card (credit cards include a transaction fee of 2.9% + CAD25¢).

After meeting with me, being onboarded as a client and receiving the 50% deposit, the design and branding work will start.

Most of the branding packages include an initial presentation of 2-3 brand concepts from which you will choose one concept for me to build out fully. You will have 2 rounds of revisions where you will get a chance to request minor changes and provide feedback. 

Once we have reached a happy place with design, I will collect the remaining 50% of the project fee (along with any additional charges if applicable) then export and hand over the final assets to you.

The final assets with most branding packages are as follows:

• Logo + logo variations
• Unique colour palette
• Typography
• Branded graphic elements/patterns
• Sample applications
• Brand guidelines style sheet

Each branding package is tailor made to the client so this can vary depending on the project. Once your brand is built, it can be executed in any number of additional assets from my list of services. A separate estimate can be provided for this. Some examples of additional assets include animated logos, social media templates, packaging design, iconography, website design and any other number of product design, digital design, illustration, motion design etc.

Majority of the time I will set up a Google drive so you and I can easily share documents, comments and files. If this doesn’t work for you we can find an alternative way to share files.

I attended Alberta University of the Arts (it was called Alberta College of Art + Design when I attended) for four years and earned my Bachelor of Design (BDes) with distinction. In my third year there, I was accepted to an exchange program in Rotterdam, Netherlands where I was exposed to a more radical approach to graphic design at Willem de Kooning Academy. I met designers from around the world and got to experience many new cultures. I returned for my final year at Alberta University of the Arts and right out of graduation I landed a job at a small agency in Calgary. I worked at this agency as a graphic designer for four years gaining industry experience and making connections. I have been freelancing as a side gig since I was in school and after the COVID pandemic I decided to start my own business and make it my full-time job.

I sure do! I get excited connecting and working with people from all over the world and I love to learn about all the different businesses people have across cultures. If you are from another part of the world, keep in mind the currency exchange that will take place with payment.